Everyone in Town Knows an Agent. Be the One
They Call.
A free 90-minute working session on turning the people who already know you into more consistent business — and getting found by the out-of-town buyers moving in who don't know anyone yet.
Wednesday, August 12 • 1:30–3:00 PM • Buena Vista Public Library • Coffee's on us
The buyers moving in from the Front Range don't have a neighbor to ask — they're researching from 150 miles away, and AI tools are already recommending agents based on reviews, consistency, and how you show up online. This workshop shows you what those recommendations are built on.
Being Known Isn't the Problem.
Being the One They Call Is.
In a town this size, awareness is easy. Everybody already knows five agents — from church, the trailhead, their kid's team. But knowing you exist isn't the same as thinking of you first when it's finally time to sell the house or write an offer.
When that moment comes, people call whoever stayed in front of them — fresher reviews, a face they've seen on video, a check-in that showed up at the right time. And the buyers coming in from the Front Range? They don't know anyone here. They're researching from 150 miles away, and whoever looks like the obvious choice gets the call.
This workshop shows you how to win both — the people who already know you, and the ones who don't yet.
Free • Wednesday, August 12 • 1:30–3:00 PM • Buena Vista Public Library
What We'll Cover in 90 Minutes
Real training from 200+ live workshops — a working session, not a sales presentation dressed up as one.
The shift from referrals and Google searches to AI-assisted recommendations — and why visibility matters even when your referral business is strong.
Google Business Profile optimization, review recency and frequency, why Yelp suddenly matters to AI recommendations, and consistency across Zillow, Google, social, and your website.
Why personal brands outperform brokerage brands, how video builds familiarity before the first call, and how to create content that shows judgment and local expertise — not templated posts.
What people actually see when they research you — and whether your website and profiles give them a reason to take the next step, or a dead end.
Why most agents own a CRM they barely use, and what a usable system looks like: new-lead follow-up, past-client and sphere communication, database reactivation, and review requests — plus where automation helps and where it shouldn't replace you.
You'll leave knowing exactly which six areas to evaluate in your own business — and in what order. Then open questions.
What You'll Walk Out With
Not theory. A clear picture of your own business.
An Honest Read
A clear-eyed look at how you actually show up when buyers and sellers research you online — reviews, profiles, website, content.
A Ranked Fix List
The six areas to evaluate in your marketing, ordered by payoff, so you know exactly what to tackle first and what can wait.
A Connected System
How visibility, reputation, content, and follow-up fit together into one machine — instead of a pile of disconnected marketing activities.
Limited seats • Wednesday, August 12 • 1:30–3:00 PM
Who This Is For
This workshop is for you if…
- You're a working Chaffee County agent with real production behind you
- Your referral business is solid but your online presence is thin — or inconsistent
- You own a CRM you barely open, or run your follow-up from memory
- You're tired of posting content that looks like every other agent's
It's NOT for you if…
- You want magic leads without changing anything
- You're looking for one more tool to buy and ignore
- You think online reputation doesn't apply in a small market
Your Host: Kevin Mochel
Founder, Modern Real Estate Marketing • Buena Vista, CO
Kevin has spent seven years in the trenches with real estate agents — not theorizing, building. He grew his business teaching agents in Kansas City through 200+ live workshops, and the systems he'll show you are running inside working agents' businesses right now. And he's not flying in for this one: Kevin lives right here in Buena Vista.
Workshop location: Buena Vista Public Library, 131 Linderman Ave, Buena Vista, CO 81211
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