Real Estate CRM · Built for Agents, Teams & MLOs

One System.
Zero Duct-Taped Tools.

The Better Known CRM replaces your scattered stack of software with one connected system — so your follow-up, relationships, marketing, and pipeline finally work together.

Start Your 14-Day Free Trial Book a Free Demo
★★★★★
Trusted by real estate professionals nationwide · Starting at $149/month
Kevin Mochel — Better Known CRM for real estate agents
Sound Familiar?

Your Business Runs on
10 Different Tools.

A CRM here. Email there. Texting, funnels, scheduling, reviews — all separate. Each tool promises to help. Together, they create friction. Logins multiply. Follow-up breaks down. Leads slip through the gaps.

The Better Known CRM replaces that patchwork with one connected system — so your marketing, follow-up, and relationships finally work together the way they should.

Why It Matters
  • ✓
    Follow-up actually happens Automated reminders and workflows make sure no lead or conversation falls through the cracks.
  • ✓
    Conversations don't get lost Every text, email, and note lives in one timeline — so you always know where the relationship stands.
  • ✓
    Referrals become predictable Stay top of mind with past clients through automated campaigns, review requests, and consistent touchpoints.
  • ✓
    Your business feels organized Replace reactive chaos with a system that runs in the background — so you can focus on closing deals.
The Numbers Don't Lie

$149 vs. $1,195 a Month.

Everything you're paying for separately — we include it all in one platform at a fraction of the cost.

Comparison chart showing Better Known CRM at $149/month versus separate tools costing $1,195 per month

Tap image to enlarge

Start Your 14-Day Free Trial
Optional Onboarding Packages

We'll Build It.
You Just Show Up.

Every client gets our standard 1-on-1 onboarding — that's already included. These packages go further: our team builds, configures, and activates your system so you're not starting from a blank screen.

One-Time Add-On

Better Known
Launch

$399 one-time

We do the technical heavy lifting so you're handed a system that's actually ready to use on day one — not a blank dashboard with a help doc.

  • Contact database import + segmentation
  • Custom agent website connected to your CRM
  • 2–3 drip campaigns written and built (new lead, past client, sphere)
  • Booking calendar configured with confirmation flows
  • Lead magnet integrated and tied to your first automation
  • Branding applied across all customer-facing touchpoints
Book a Demo First
Most Complete

White-Glove Setup

Better Known
Concierge

Custom Pricing

Full takeover. We build your entire system, set up an AI agent in your voice, automate your Google reviews, and check back in at 30 and 60 days to make sure everything's working.

  • Contact database import + segmentation
  • Everything included in Better Known Launch
  • Then we go further
  • Past client reactivation campaign
  • AI agent in your voice for marketing outreach
  • 3 custom automations built for your business
  • Google Business Profile review automation
  • 30-day and 60-day check-in calls
Start Your Free Trial First

Onboarding packages are optional add-ons. Every Better Known CRM subscription includes standard 1-on-1 onboarding — no package required to get started.

What It Does

Nine Core
Capabilities.

Designed to support real follow-up, real conversations, and real relationships — without living inside your CRM. No complicated setups. No features you'll never use.
🏗️

Lead Capture &
Website Builder

Landing pages, forms, and full websites that connect directly to your CRM — so every inquiry flows into one system automatically.

⚡

Follow-Up &
Automations

Text, email, reminders, and workflows work together behind the scenes so follow-up actually happens — without sounding robotic.

💬

Conversations &
Contact History

Every text, email, note, and interaction lives in one timeline — so you always know exactly where the relationship stands.

📅

Appointments &
Calendar Booking

Let prospects book calls and consultations directly on your calendar — with automated reminders that reduce no-shows.

📄

Document Signing &
Deal Flow

Send, track, and manage documents digitally as part of your workflow — keeping deals moving without bouncing between platforms.

📊

Pipelines &
Opportunity Tracking

See where every buyer, seller, and opportunity stands in real time — without complicated setups you'll never actually use.

🎓

Courses &
Prospect Education

Educate buyers, sellers, and borrowers with built-in courses that build trust and set expectations before the first conversation.

📱

Social Media
Scheduling

Plan and schedule social content from one place — so staying visible doesn't become another full-time job on top of everything else.

⭐

Reputation &
Review Management

Automate review requests after closings, access 24/7 support, and join weekly live trainings — so you're never left guessing.

One system · Nine core capabilities · Zero duct-taped tools

Just Added

What's New in the
Better Known CRM.

New

Video Testimonial
Collection Tool

Collecting social proof just got effortless. Request, receive, and store video testimonials from clients directly inside your CRM — a complete game changer for your reputation marketing.

New

Agent, Team &
Brokerage Websites

Real estate websites are now included in your subscription. Choose a template and it integrates directly with your CRM. IDX Feed available as an optional add-on via IDX Broker.

Added Bonus — Included Free

Better
Known U.

As a Better Known CRM client, you receive complimentary access to Better Known U — our private coaching community built to help you actually use your tools and market with clarity and confidence.

Inside, you get live weekly trainings, office hours and Q&A, and practical guidance around branding, content, AI, systems, and automation — all designed to turn your CRM into a consistent, working engine for your business.

A $99/month value — yours free.

Learn About Better Known U
Better Known U — private coaching community for real estate professionals
Up and Running in 2–3 Days

You Won't Be Handed
a Login and Left Alone.

Step 01

1-on-1 Onboarding & Account Setup

We handle the technical setup so everything is connected correctly from day one — domains, email, and system foundations done with you, not handed off to a help doc.

Step 02

1-on-1 Guided Setup

We walk you through the features, layout, and workflows so you know exactly how to use the system in your day-to-day business — no guessing, no overwhelm.

Step 03

24/7 Support & Live Training

Access 24/7 chat and Zoom support, plus weekly live trainings recorded and added to the training library — so help is always available when you need it.

Want Us to Build It For You?

Go Further With
Done-For-You Setup.

The standard onboarding gets you set up. These packages get you fully built — campaigns written, automations live, and your whole system ready to run from day one.

One-Time Add-On

Better Known
Launch

$399 one-time

We do the technical heavy lifting so you're handed a system that's actually ready to use on day one — not a blank dashboard with a help doc.

  • Contact database import + segmentation
  • Custom agent website connected to your CRM
  • 2–3 drip campaigns written and built (new lead, past client, sphere)
  • Booking calendar configured with confirmation flows
  • Lead magnet integrated and tied to your first automation
  • Branding applied across all customer-facing touchpoints
Book a Demo First
Most Complete

White-Glove Setup

Better Known
Concierge

Custom Pricing

Full takeover. We build your entire system, set up an AI agent in your voice, automate your Google reviews, and check back in at 30 and 60 days to make sure everything's working.

  • Contact database import + segmentation
  • Everything included in Better Known Launch
  • Then we go further
  • Past client reactivation campaign
  • AI agent in your voice for marketing outreach
  • 3 custom automations built for your business
  • Google Business Profile review automation
  • 30-day and 60-day check-in calls
Start Your Free Trial First

Onboarding packages are optional add-ons. Every Better Known CRM subscription includes standard 1-on-1 onboarding — no package required to get started.

Choose Your Plan

Ready to Get
Better Known?

Both plans include every feature, full onboarding, and a 14-day free trial. Pick the billing cycle that works for you.

Monthly Plan
$149/mo

The ultimate all-in-one platform for real estate professionals. Cancel anytime.

  • CRM & Pipeline Management
  • Website Builder
  • Unlimited Landing Pages
  • Document Signing
  • Email Marketing
  • 2-Way SMS Marketing
  • Bookings & Appointments
  • Workflow Automations
  • Social Media Scheduling
  • Reputation Management
  • Webinars & Courses
  • 24/7 Chat & Zoom Support
  • Live Weekly Trainings
Start 14-Day Free Trial Free trial · Billed monthly after
Annual Plan
$1,490/yr

Everything in the monthly plan — save two full months by paying annually.

  • CRM & Pipeline Management
  • Website Builder
  • Unlimited Landing Pages
  • Document Signing
  • Email Marketing
  • 2-Way SMS Marketing
  • Bookings & Appointments
  • Workflow Automations
  • Social Media Scheduling
  • Reputation Management
  • Webinars & Courses
  • 24/7 Chat & Zoom Support
  • Live Weekly Trainings
Start 14-Day Free Trial Free trial · Billed annually after
FAQ

Common
Questions.

Everything you need to know before getting started. Still have questions? Book a free demo and we'll walk you through it.

Everything — CRM and contact management, website and funnel builder, automated follow-up via text and email, pipelines and opportunity tracking, appointment booking, document signing, courses, social media scheduling, reputation management, 1-on-1 onboarding, guided setup, 24/7 support, and weekly live trainings. No upsells for basic features.
$149 per month on a monthly plan, or $1,490 per year on an annual plan — which saves you two months compared to monthly billing. Both plans include a 14-day free trial and access to every feature.
Most accounts are up and running within 2–3 days. After signup you schedule your 1-on-1 technical onboarding, we connect your domains and email foundations, and then you complete your guided setup walkthrough. You start using the system immediately — no waiting weeks.
No long-term contracts. Monthly or annual billing, cancel according to the terms of your plan. We believe the system should earn your business — not trap you in it.
Emails are unlimited. Text messaging is pay-as-you-go at approximately $10 for 1,200 text segments, with unused credits rolling over each month.
That's completely normal. During onboarding we help you determine what should be migrated and bring your data in cleanly. Some clients move everything right away; others transition gradually. Either way, we help you make the move without disrupting your business.
Yes. The system is built to support teams, assistants, and growing businesses. Team members can be given the right level of access and visibility. The Better Known CRM is designed to scale with you — whether you're solo today or building a team tomorrow.
Not at all. The Better Known CRM is built for all real estate professionals, including mortgage lenders. Lenders use it to manage leads and referral partners, automate follow-up, educate borrowers with built-in courses, and stay top of mind with agents and past clients.
Ready to Replace the Stack?

One System.
Starting at $149/Month.

Stop paying for tools that don't talk to each other. Start your 14-day free trial today — or book a demo and we'll show you exactly how it works for your business.

Start Your 14-Day Free Trial Book a Free Demo
No long-term contracts · Cancel anytime