In today’s competitive real estate market, it’s more important than ever for agents to stand out from the crowd. One way to do this is through niche marketing, focusing on a specific area or demographic to better serve their clients. In a recent episode of the Modern Marketing Podcast, host Kevin spoke with Bill White, an experienced real estate agent with EXP Realty, about the power of niche marketing and the role of coaching in his success.
Why Niche Marketing Works
Bill White and his wife Rhonda have built a successful real estate business by focusing on a specific niche: helping corporate clients recruit talent and find housing for them. This niche focus allows the Whites to provide a higher level of service, with a deep understanding of their clients’ unique needs. As Bill explained, “The more people they can end up bringing into their company, the better off they are.”
A significant portion of the Whites’ business comes from referrals, demonstrating the power of a well-served niche market. By offering exceptional service and consistently delivering on their promises, they have become a go-to resource for their clients and their friends.
The Role of Coaching in Real Estate Success
Bill White credits much of his success to the guidance he has received from various coaches throughout his career. Currently, he and Rhonda work with five plus coaches, covering areas such as personal training, golf, and real estate.
One of the most valuable pieces of advice the Whites have received from their real estate coach is the importance of using video content to build their personal brand. This has helped them reach more people and make a bigger impact in their community.
Coaching has also played a crucial role in helping the Whites maintain a healthy work-life balance, as they navigate the challenges of working together as husband and wife. By receiving support and guidance from experienced professionals, they can better manage their professional and personal relationships.
Embracing Technology and Social Media
Bill and Rhonda have fully embraced technology and social media to grow their business. They use their smartphones to capture high-quality videos while on the go and share these on various platforms to connect with their audience. This content helps showcase their expertise, personalities, and passion for helping clients succeed in the real estate market.
Niche marketing and coaching have played a significant role in Bill and Rhonda White’s real estate success. By focusing on a specific market segment and leveraging the support of experienced coaches, they have been able to build a thriving business and make a meaningful impact in their community.
For real estate agents looking to succeed in today’s competitive market, embracing niche marketing, investing in coaching, and leveraging technology and social media are key strategies to consider. As Bill White advises, “Talk to people, be more visible, and connect with someone like yourself because you can help a lot of people grow their business.”