Google Business Profile is a potent tool for real estate agents aiming to attract potential leads with minimal effort. This guide will walk you through the process of setting up your Google Business Profile in an efficient and effective manner.

Step 1: Set Up Your Google Business Profile

Firstly, navigate to Google Business and sign in with your Google account. If you don’t already have an account, you’ll need to create one.

Step 2: Fill in Your Profile Details

Once signed in, you should see a similar interface to the screenshot below. Proceed by clicking on the ‘Edit profile’ option.

Google Business Interface

There are five tabs at the top: ‘About,’ ‘Contact,’ ‘Location,’ ‘Hours,’ and ‘More.’ Fill out every single blank that is relevant to your real estate business, even those you may consider not as important.

Step 3: Determine Your Business Location

Choosing your business location can be a little tricky. There are a few options available:

  • Brick and Mortar Location
  • Online Only Location
  • Location dealing with Service Areas
  • Brick and Mortar Location that also deals with Service Areas

For real estate agents, the last option can often be the most applicable, especially for those who don’t have a physical office. Please note that you cannot list your home as a business address within Google Business Profile as it violates Google’s terms of service.

Using your broker’s address is a popular choice, but make sure to seek their permission first. Once you have decided upon an address, Google will verify it, typically through mailing a postcard to the address with a verification code.

Step 4: Enable Phone Calls and Messages

Once you’ve completed your profile setup, navigate to the ‘Messages’ and ‘Calls’ options and ensure these features are enabled. This will allow potential clients to contact you directly through your Google Business Profile. However, be mindful to reply to messages and answer calls in a timely manner, as Google might disable these features if they notice a pattern of non-responsiveness.

Step 5: Set Up a Q&A Section

You also have the option to set up a Q&A section. This feature allows you to answer commonly asked questions about your services. It’s not compulsory, but it’s a good way to provide extra information to potential clients.

Step 6: Upload Photos

The final step is to upload photos to your profile. A cover photo and logo are required, but consider adding a personal photo for a more personable touch. Remember to upload new photos regularly (about once a week) to keep your profile fresh and engaging.


Setting up your Google Business Profile should take approximately 15 minutes. It’s a simple, yet effective, method to generate leads for your real estate business.

Before you set up your profile, ensure that you don’t have any restrictions with your team or broker regarding setting up a Google Business Profile. Once you’ve completed the setup, Google Business Profile should be a significant asset in attracting more leads to your business.

As always, if you have any questions about setting up your Google Business Profile, feel free to reach out. Your journey towards attracting more real estate leads begins today!