Leveraging Video Content in Real Estate: A Conversation with Industry Experts

In the dynamic world of real estate, staying ahead of the curve often means embracing the latest trends and technologies. One such trend that has been making waves is the use of video content to enhance personal branding and engage potential clients. In a recent podcast, industry experts gathered to discuss the ins and outs of video content creation, sharing insights and tips for real estate professionals looking to venture into this medium. Here’s a recap of the enlightening conversation:

The Evolution of Video Content in Real Estate

In the early days, video content in real estate was often limited to basic camera shots, sometimes even offering unflattering angles. Thankfully, those days are behind us. Today, agents have access to a plethora of tools and platforms that allow them to create engaging and aesthetically pleasing videos without breaking the bank. From using platforms like Premiere Pro to newer tools like Cap Cut, agents now have the flexibility to edit videos both on their desktops and mobile devices, making the process more streamlined and efficient.

Choosing the Right Video Editing Tools

When it comes to video editing, the choice of tools can significantly influence the quality of the content. Many agents have transitioned from using traditional platforms like Premiere Pro to more current tools like Cap Cut. This platform not only offers a mobile version for quick edits on the go but also a desktop version for more detailed editing work. Moreover, platforms like Instagram reels have become popular for creating quick, aesthetically pleasing videos without spending a ton of time on editing.

Content Ideas Beyond the Educational Videos

While educational videos have their place in the real estate video content spectrum, agents are encouraged to think outside the box and create content that resonates with a broader audience. From sharing funny anecdotes related to the industry to creating content around personal hobbies and passions, the possibilities are endless. The key is to find a niche that resonates with you and your audience, allowing you to build a personal brand that goes beyond just business.

Building a Community Through Video Content

One of the highlights of the discussion was the introduction of the Super Power Hour, a bi-weekly event where agents gather to discuss the changing market dynamics and share success stories. This initiative has fostered a sense of community among agents, allowing them to learn from each other and adapt to the evolving market conditions.

Getting Started with Video Content Creation

For those looking to venture into video content creation, the experts recommend starting with fun, light-hearted content that allows you to get comfortable in front of the camera. Remember, the goal is to build a connection with your audience, and sometimes, showcasing your personality can be more effective than a perfectly scripted video.

To help agents get started, a content creation workshop is being organized on September 20th, offering hands-on experience in shooting and editing videos. This workshop aims to equip agents with the skills needed to create engaging video content, helping them to build a strong personal brand in the industry.


In conclusion, the world of real estate video content is evolving rapidly, offering agents new opportunities to connect with their audience and build a strong personal brand. Whether you are a seasoned agent or just starting out, now is the time to embrace video content and explore the myriad possibilities it offers. Remember, the journey of video content creation is a continuous learning process, and with each video, you will find yourself becoming more comfortable and proficient in this medium.

So, gear up, grab your camera, and start your video content creation journey today! Remember, as the experts say, “Keep it super simple, kids!” and don’t be afraid to showcase your personality through your videos.

For more insights and tips, stay tuned to the Modern Real Estate Marketing podcast, your go-to resource for all things real estate marketing.